XEF BETABook
XEF in detail
This is a practical guide to managing experience across every audience an organisation impacts: employees, customers, partners, influencers, and society.
It sets out the Experience Ecosystem Framework™ (XEF), which derives an organisation's experience standard from its own values and promise, translates it across all audiences, then builds the operating model and measurement to deliver it.
This 'betabook' is continually revised as the evidence, examples and experience landscape changes.
It sets out the Experience Ecosystem Framework™ (XEF), which derives an organisation's experience standard from its own values and promise, translates it across all audiences, then builds the operating model and measurement to deliver it.
This 'betabook' is continually revised as the evidence, examples and experience landscape changes.
Better experiences benefit everyone
When experience is built well, everyone benefits. Organisations grow stronger commercially, culturally, and reputationally. Employees, customers, partners, and influencers experience what the organisation has committed to. Communities, economies, and environments are shaped by organisations whose actions match their words.
Better experience is an investment in a better future for all.
how to use it
Read what you need
This betabook is written for everyone whose decisions shape what audiences actually experience, and you do not need to read it cover to cover to get value from it.
We recommend that all readers review the Introduction and three questions (How? What? Why?) to set the scene, and Part One (Chapters 1-3). If you are a specialist, we recommend focusing on specific chapters in Parts Two and Three.
We recommend that all readers review the Introduction and three questions (How? What? Why?) to set the scene, and Part One (Chapters 1-3). If you are a specialist, we recommend focusing on specific chapters in Parts Two and Three.
How to use it
The betabook experience
Free
Because everyone deserves better experiences
Evolving
Experience doesn't stand still so neither does this betabook
Informed
Based on decades of research and personal experience
Table of contents
Introduction
Part One: Foundation
Part Two: Framework
Part Three: Practice
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